MORSHYNSKA VOICE OF WATER

Client: IDS/Borjomi Ukraine
Project: Morshynska Voice of Water
Kyiv, Ukraine

"Voice of Morshynska" created a music video by using one-of-a-kind musical instruments that came alive with the help water – waterfalls, streams, rivers, etc. Agency was tasked to present this music video to the public via a live event. We need immerse the general public with the synergy of three core factors being NATURE, TECHNOLOGY AND PEOPLE.

We created a live open-air music event with the top music artists that has participated in the "Voice of Morshynska" project. Our three D mapping idea consisted in using a Ferris Wheel in the city center that would serve as the main visual canvas so to replicate the circular instruments use in the music project. The stage was in the shape of mountains give the feeling of the Carpathians and immersing them in the brand DNA, image and feel.